America's Premier Cruising Resource
Active boaters rely on Waterway Guide for accurate, mile-by-mile navigation and essential cruising information.
Our guides are updated annually through crowd-sourcing and expert reviews from on-the-water cruising editors, ensuring the most current and reliable information.
Features Include:
- Over 4,000 marinas and thousands of anchorages.
- Highlighted alerts & cautions to ensure safe cruising.
- Full-color aerial photographs of major waterways, ports, and harbors.
- Color-coded and spiral-bound design for easy reference at the helm.
Most Trusted Resource for Cruising Boaters
Targeted Exposure to an Ideal Audience of Boaters
Strategic Content Placement
Multi-platform visibility
DIGITAL
1,000,000
Annual Web Users
20+ Million
Annual Pageviews
35,000+
Mobile App Users
57,000+
Email Subscribers
PRINT
20,000
Guides Sold Annually
1-2 Years
Typical Shelf Life
10
Cruising Regions Covered
Get To Know Our Audience
Demographics
7X
MORE LIKELY TO HAVE INCOME OF $100K-$250K
24X
MORE LIKELY TO HAVE INCOME EXCEEDING $250K
54%
OWN BOATS THAT RANGE FROM 21′-40′
40%
OWN BOATS THAT RANGE FROM 41′-60′
9X
MORE LIKELY TO OWN A SECOND HOME/PROPERTY
60%
OWN MORE THAN ONE BOAT
Behaviors
36
NIGHTS SPENT IN A MARINA PER YEAR
78%
ENGAGE IN OVERNIGHT & WEEKEND CRUISING
57%
PARTAKE IN EXTENDED CRUISING ADVENTURES
$12K
AVERAGE ANNUAL SPENDING ON SERVICES & EQUIPMENT
Brand Engagement
80%
REFERENCE THEIR WATERWAY GUIDE DAILY
72%
PASS ALONG THEIR WATERWAY GUIDE TO FRIENDS OR FAMILY
37%
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